NASHVILLE’S secret

Located outside of Nashville Tennessee, Whisper Wood is a luxury medical spa specializing in injectables and medical-grade facial treatments to rejuvenate and renew one’s natural beauty. Whisper Wood has an impressive list of prestigious clientele, including some of the country’s most prominent country music and movie stars — who trust the injectors at Whisper Wood for their cosmetic needs.

Leading the design team at W.Bradford, Rachel drove the creative direction in defining Whisper Wood’s brand identity and design style. Her proposals evoke contemporary style with minimalist lines and void spaces using natural materials. Nature and wood played a critical role in the color selection, brand-level imagery, and defining materials that would be used for the interior space. 

Minimalism, Scandinavian design, and whimsical accents were key touchpoints in the conceptual process, as Rachel stressed the importance of allowing material “to speak”. Rachel advised the design team at W.Bradford in developing the brand system, stationery collateral, and promotional items.