Soraa COLOR & WHITE Campaign
BRINGING LIGHT TO LIFE
Globally known as one of the world’s leading lighting companies, Soraa, has leveraged science to produce an unparalleled rendering of the full-color spectrum in their lighting solutions. The founder — a Nobel Prize Winner and father of modern LED lighting — wanted to create an artificial light that would match the characteristics of the most natural illumination source: the sun.
Working with W.Bradford, Rachel offered her design expertise to assist the team in launching an impressive and award-winning marketing campaign to bring Soraa’s superior color technology to life beyond complicated formulas and diagrams.
color expert partnerships
A integral part of the campaign’s broader credibility was fused through internationally acclaimed color experts. Among those engaged included Color Consultant, Author and Executive Director of the Pantone Color Institute, Leatrice Eiseman.
Soraa launched a social media campaign showcasing Leatrice Eiseman’s mutual appreciation of perceived and technical manifestations of color in daily life. The W.Bradford team developed a social media campaign featuring quotes from Soraa’s featured interview with Eiseman, along with photography provided from Leatrice herself to illustrate her own memories related to color.
